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FWI Sponsors Jacobwoude Open
June 19, 2009 - FWI is once again proud to be a sponsor of the Jacobswoude Open, a golf tournament held each year in support of charitable organisation.
This year, the Jacobswoude Open supports the... more >
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Poll: 6 in 10 consumers make brand decisions in stores
Shoppers Respond Differently to Store Media
June 18, 2009
-By Barbara Grondin Francella
The way consumers respond to in-store promotional messages and media is changing, with traditional appeal... more >
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Great Results at GlobalShop 2009!
FWI bv along with our distributors from USA, Canada and Mexico presented both PromoDek® and Windo® poster displays at GlobalShop 2009, the industry’s biggest event for brands at Retail! As expected, a... more >
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Despite Recession, People Size Up Brands In 2.3 Seconds
In the 2.3 seconds that most people spend on in-store brand decisions, it turns out they are more easily influenced than you might think.
Just over 90% of shoppers make unplanned purchases, and "ab... more >
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