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76% Purchase Decisions Made In-Store
New study released by POPAI explores the changing behavior & purchasing decisions of today’s grocery shopper: With a prolonged recession, high unemployment, and a persistently challenging economy, the majority of U.S. grocery shoppers are looking to save money where they can. Yet when it comes to making decisions on what to buy more decisions than ever before, 76% to be exact, are being made in-store. See full report > http://popai.com/2012/05/09/76-purchase-decisions-made-in-store
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