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Case study : DIAGEO
Advertiser:
DIAGEO: The international market leader of A-brand alcoholic drinks including Guinness®, Smirnoff® and Baileys®.
Brand / advertised product:
Guinness® Draught
Advertising medium:
Full colour poster
Windo® poster display used:
Standard FloorWindo® A1 - 594x841mm
Objective:
To increase brand awareness of the Guinness® brand in more than 2000 pubs throughout Ireland.
Placement of the FloorWindo®:
The FloorWindo® was placed right at the door as the customer entered the pub. This is the point they call "the decision corridor".
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