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Floor advertising scores big!
Research conducted by BVA, an advertisers union in the Netherlands, concluded that only 19% of TV commercials are actively seen. With statistics like this, it’s important to focus on an advertising medium that delivers results right at the point of purchase, floor advertising.
Over 70% of customers make their brand purchase decisions on the shop floor. And floor advertising is seen by 80% of these customers. The effectiveness of the advertising dollars spent on in-store advertising, or the return on investment, is much higher than TV commercials and the required investment is also much lower.
Convince yourself and contact FloorWindo International BV, the expert in in-store communications and more specifically, floor advertising. Call +31 (0)30-2416883
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