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Vision Tracking Instore - Measuring Instore GRPs
Presented by: Martin Kingdon - POPAI UK
Historically the marketing at retail industry has had no consistent metrics allowing the industry to be judged on a similar basis to other media.
TV, radio, print, and even outdoor have all had accepted systems in place for many years and while these have evolved over time, each operates in a different way yet is equally recognized.
Traditionally the audience for marketing at retail (shoppers) has been delivered to their advertisers on an unmeasured and un-costed basis – usually free of charge. The industry is now moving to a new business model, similar to the rest of the advertising industry, in which the audience is measured and supplied on a paid basis.
Contact FWI bv if you would like to receive the full report from Martin Kingdon, POPAI UK
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