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Windo® for Slip Safety
WipeWindo® and FloorWindo® are tested and certified by the NFSI http://www.nfsi.org and BIA http://www.dguv.de/bgia/de/index.jsp for slip-resistance. FloorWindo® CleargriP™ was tested according to the ASTM* and BIA standards. The test was executed in both dry and wet conditions. The CleargriP™ surface of the WipeWindo® sufficiently passed the test in both situations.
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Floor advertising scores big!
Research conducted by BVA, an advertisers union in the Netherlands, concluded that only 19% of TV commercials are actively seen. With statistics like this, it’s important to focus on an advertising medium that delivers results right at the point of purchase, floor advertising.
Over 70% of customers make their brand purchase decisions on the shop floor. And floor advertising is seen by 80% of th... more >
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In-store Displays Are More Effective Than Price Cuts
OgilvyAction Finds More Shoppers Spurred by Low-tech Stands, Demonstrations
By Jack Neff
Published: November 24, 2008
BATAVIA, Ohio (AdAge.com) -- Price discounting is seemingly the one sure thing in an economic downturn, but research by WPP Group shopper-marketing agency OgilvyAction indicates it's still not as effective a sales tool as that old stalwart: in-store displays.
Rese... more >
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General Information 
