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Successful International Tradeshows for FWI


March was a busy tradeshow month for FWI allowing us to present our complete range of display products at 4 international shows including JapanShop in Tokyo, GlobalShop in Las Vegas, Exhibitor Show in Las Vegas and the Marketing at Retail show in Paris. We would like to thank all of you who took time from your busy schedules to visit us at our booths to experience our latest innovations. These ... more >

FWI Expanding Product Line with WindoFlag®


FWI bv is proud to announce the acquisition of the billboard flag from Dutch inventor Mr. Edwin van der Heide. This new product called the WindoFlag® is a display flag for outdoor and indoor use that can be easily updated with only the use of a printed poster. And because the WindoFlag® is exchangeable, it can be reused for many promotions and is a great advertising tool to help bring the shopp... more >

NEW! Clear Touch Protection on DeskWindo® PP Models


November 10, 2009 - After much research and development, FWI is proud to announce that as of November 1, 2009, all of the DeskWindo® PP models coming out of production will include Clear Touch Protection. Clear Touch Protection is a special coating that is applied standard to the top side of the window of all DeskWindo® PP models. Visit http://www.deskwindo.com/protection for more information.... more >

In-Store Marketing Beats Traditional Ads


October 21, 2009 - In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (Tuesday). Nearly a third (32 percent) of the 999 shoppers polled online in March said that in-store marketing is "very effective." Only 27 percent said the same about ads living outside of the store. The report, which is part three of the “Gone in 2.3 Seconds: Captur... more >

Thank you for visiting FWI at Pro9


September 2, 2009 - On behalf of all of us at FWI bv, we would like to thank you for taking time from your busy schedule to come and visit us at Pro9. Thank you too for your enthusiasm towards our products. The Pro9 show, which is the annual european promotional conference and trade show, was held at the Amsterdam RAI Convention Center from August 26-28, 2009. FWI bv once again presented Windo... more >

FWI Sponsors Jacobwoude Open


June 19, 2009 - FWI is once again proud to be a sponsor of the Jacobswoude Open, a golf tournament held each year in support of charitable organisation.

This year, the Jacobswoude Open supports the Melinda Foundation which provides humanitarian transportation of much-needed supplies to radioactive areas caused by the Chernobyl disaster in 1986.

Poll: 6 in 10 consumers make brand decisions in stores


Shoppers Respond Differently to Store Media June 18, 2009 -By Barbara Grondin Francella The way consumers respond to in-store promotional messages and media is changing, with traditional appeals losing some potency, according to the results of a new poll that surveyed 999 shoppers shortly after completing a shopping trip. The effectiveness of promotional messages depends on the age and g... more >

Great Results at GlobalShop 2009!


FWI bv along with our distributors from USA, Canada and Mexico presented both PromoDek® and Windo® poster displays at GlobalShop 2009, the industry’s biggest event for brands at Retail! As expected, attendence was down a little from last year, but the quality of leads were great. Another great opportunity to showcase all of our products and latest innovations including the all-new FloorCaster II w... more >

Despite Recession, People Size Up Brands In 2.3 Seconds


In the 2.3 seconds that most people spend on in-store brand decisions, it turns out they are more easily influenced than you might think. Just over 90% of shoppers make unplanned purchases, and "about 51% of them take place right in the aisle," Curt Johnson, SVP for the consumer industries division of Miller Zell, tells Marketing Daily. The Atlanta-based retail consulting company recently track... more >

Successful Showing at Japan Shop 2009


FWI along with its resellers in Japan had a very successful showing at Japan Shop 2009 held this year at the Tokyo International Exhibition Center "Tokyo Big Sight" from March 3-6. This was the first time that FWI has presented at Japan Shop to support their resellers and to increase brand exposure for both PromoDek® and Windo® poster displays. We would like to thank all of you who took the ... more >

In-Store Marketing Expo 2009 A Success!


On behalf of FWI and our resellers, we would like to thank all of you who visited us at the 2008 In-Store Marketing Expo in Las Vegas. This show gave us the opportunity to speak with our customers in person and the reactions were overwhelming. It was a very positive tradeshow enabling us to present both our product lines including Windo® poster displays and the PromoDek® modular floor display s... more >

Vision Tracking Instore - Measuring Instore GRPs


Presented by: Martin Kingdon - POPAI UK
Historically the marketing at retail industry has had no consistent metrics allowing the industry to be judged on a similar basis to other media. TV, radio, print, and even outdoor have all had accepted systems in place for many years and while these have evolved over time, each operates in a different way yet is equally recognized. Traditional... more >

FWI at In-Store Show, Las Vegas


FWI bv along with 5 resellers from Canada, USA and Mexico will be presenting both Windo® poster displays and PromoDek® at the In-Store Marketing Expo, the industry’s biggest event for brands at Retail! This event will be held at the Las Vegas Convention Center from November 13-14, 2008. Come and visit us at booth #209 and ask for your FREE DeskWindo® including 2009 calendar - while quantitie... more >

Floor advertising makes its mark at EuroSales


Floor advertising has come a long way since the early days of window displays. Floors and other surfaces are utilised as an advertising medium in order to promote brands. This is done by advertisers putting their logos literally in the aisles to influence consumers’ decisions as they look over their choices. Brightly colored logos are screened or projected on the flooring in order to grab the cons... more >

Windo® poster displays on TV!


FWI is excited to see that both the DeskWindo® and FloorWindo® were prominantly shown in several televised news reports about the Staatsloterij which is the state lottery in the Netherlands. Not only was this the largest jackpot ever in the history of the Dutch lottery totalling €25.000.000,00, but they also guaranteed a winner. Staatsloterij places the fully customised DeskWindo® A4PP’s and Fl... more >

New Windo® Website Launched


*FWI bv is proud to announce the launch of their brand new website. This new site has been completely redesigned and structurally improved to make navigation even easier. More product information, more images and an improved reseller area are some of the many improvements made.

Over 1.000.000 Windo’s®


FWI bv is proud to announce that to date we have delivered well over 1.000.000 Windo® poster displays to more than 45 countries. We would of course like to thank all of our sales partners who have made this great achievement possible for us and we’re looking forward to reaching the 2 million mark!

New EventWindo®


For those of you who had a chance to visit our stand at the EuroShop 2008 in Düsseldorf, you would have seen the prototype for the all-new EventWindo®. We’re excited to inform you that it’s now available and will be ready to ship in week 21. The EventWindo® is a really unique, creative and striking way for your customers to promote their brand during the next major event including the upcoming... more >

EuroShop 2008 a BIG Hit!


February 23 - 27, 2008. Düsseldorf, Germany. EuroShop 2008 was once again a very successful tradehow for FWI bv. More than 100,000 specialists attended the world's No. 1 event for retail and its partners in Düsseldorf from February 23-27, 2008. It was a very positive tradeshow enabling us to promote both our product lines including Windo® poster displays and PromoDek® on a large scale and... more >

Drugstore retailer chooses for FloorWindo


The Netherlands largest drugstore retailer chooses for FloorWindo®. FWI bv is proud to announce that Kruidvat, the largest drugstore retailer in the Netherlands has chosen for the FloorWindo® exchangeable poster display to launch their floor advertising campaign. POS Factory of Roosendaal, the Netherlands orchestrated the Kruidvat deal totaling over 3.000 FloorWindo® Next Generation 4A4’s. “All ... more >
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