NewsNews

Latest Display Innovations from Windo Displays at GlobalShop 2013


GlobalShop 2013, the largest shopper marketing expo and conference in North America will be held this year in Chicago from April 16-18. Please join Windo Displays at booth #1533 where we will be showcasing 2 brand new products including the B-Line 2 and Swiftline poster displays. We will also be showcasing our complete line-up of display products including FloorWindo, WipeWindo, DeskWindo and our ... more >

76% Purchase Decisions Made In-Store


New study released by POPAI explores the changing behavior & purchasing decisions of today’s grocery shopper: With a prolonged recession, high unemployment, and a persistently challenging economy, the majority of U.S. grocery shoppers are looking to save money where they can. Yet when it comes to making decisions on what to buy more decisions than ever before, 76% to be exact, are being made in-st... more >

Successful Trade shows for Windo Displays


March was a very busy month at Windo Displays exhibiting at 4 international trade shows including GlobalShop and Exhibitor Show in Las Vegas, JapanShop in Tokyo and Marketing at Retail in Paris. These 4 shows allowed us to present our complete range of display products including WipeWindo®, FloorWindo®, DeskWindo®, B-Line™ and PromoDek®. We would like to thank the hundreds of visitors who visited ... more >

Busy Trade Show Schedule for Windo® Displays


Windo® Displays is once again preparing for a busy line-up of trade show events scheduled for in the first quarter of 2012. They will be presenting their latest in-store display innovations at 4 of the worlds leading retail and shopper marketing events. At all 4 events, Windo® Displays will be showcasing their complete line of innovative in-store displays including WipeWindo®, FloorWindo®, Desk... more >

DeskWindo® 5-Series Adds New Sizes


Windo® Displays is proud to announce that their completely redesigned DeskWindo® 5-Series will also be available in poster sizes A4 and 8.5x11 inch. “Since the introduction of the all-new DeskWindo® 5-Series A3 at EuroShop 2011, they have been very popular with our customers and dealers across the globe.” explains Henry Vangameren, marketing manager at Windo® Displays. “ And now that we can offer ... more >

DeskWindo stars in TV Commercials


DeskWindo is once again the star in 2 new Dutch television commercials for 2 different lottery corporations. Check out the links below to watch the commercials.

http://www.youtube.com/v/ZRbaEqBnDIk?version=3&hl=nl_NL&rel=0

http://www.youtube.com/v/gtgLoKzDKWE?version=3&hl=nl_NL&rel=0

Windo Displays EuroShop 2011 - A Great Success!


On behalf of the Windo Displays team, we would like to thank the many hundreds of visitors for stopping by our booth at EuroShop 2011 and of course for their enthusiasm towards all of our products. If EuroShop 2011 was any indication of what’s to come, the future certainly looks promising! The official introduction of our latest innovations including the redesigned FloorWindo 5 and the all-new ... more >

A peek at the all new DeskWindo 5


Along with the brand new FloorWindo 5, Windo Displays will also be presenting the completely redesigned DeskWindo 5 model. With its new sleek design, the DeskWindo 5 is very stylish and even easier to use. The choice for retailers and advertisers to use counter advertising from DeskWindo is now even more obvious. Come visit the Windo Displays booth 3E80 at EuroShop 2011 in Düsseldorf from Fe... more >

In Memoriam of Thijs Rietveld (Mr. FloorWindo)


It is with great sorrow that we announce the sudden death of Thijs Rietveld on January 26, 2011. Thijs was the inventor and developer of among others FloorWindo and DeskWindo. Besides grief, there is much respect for Thijs as a person, colleague, friend and business partner. Honest and real, intelligent and creative, sincere and original. Thijs will be greatly missed at EuroShop when we offi... more >

A little taste of the new FloorWindo 5


Since its exclusive introduction in August 2010, the all-new FloorWindo 5 has been making some sneak appearances before its official introduction at EuroShop 2011 next month in Düsseldorf. The stunning FloorWindo 5 glossy version was used to promote the Dilmah tea brand at the recent Horecava 2011 tradeshow in Amsterdam. Don't forget to visit us at booth E80 in hall 3 at EuroShop 2011 from ... more >

New and Exciting Packaging for the FloorWindo 5


We just received a sneak peek of the packaging for the all-new FloorWindo 5. It's new, fresh and really exciting. Visit us at EuroShop 2011 in Düsseldorf for the official intorduction of the FloorWindo 5.

Windo Displays - Booth E80 in hall 3

10 Years Service at Windo Displays


Arthur Diephuis, managing director at Windo Displays (formally FloorWindo International bv) is proud to announce that Ellen Kuipers has been with the company for 10 years. Ellen is responsible for the transport and logistics activities to ensure a smooth transition from our production facilities to your warehouse.

Congratulations Ellen!

Windo Displays at EuroShop 2011


Windo Displays will once again presenting its complete product range at EuroShop 2011 being held from February 26 to March 2, 2011 in Düsseldorf, Germany. You should be there, too, from 26th February to 2nd March 2011 when the international retail industry meets in Düsseldorf. After all, the opportunity to profit from the definitive industry highlight comes around just once in three years – at ... more >

Successful International Tradeshows for FWI


March was a busy tradeshow month for FWI allowing us to present our complete range of display products at 4 international shows including JapanShop in Tokyo, GlobalShop in Las Vegas, Exhibitor Show in Las Vegas and the Marketing at Retail show in Paris. We would like to thank all of you who took time from your busy schedules to visit us at our booths to experience our latest innovations. These ... more >

FWI Expanding Product Line with WindoFlag®


FWI bv is proud to announce the acquisition of the billboard flag from Dutch inventor Mr. Edwin van der Heide. This new product called the WindoFlag® is a display flag for outdoor and indoor use that can be easily updated with only the use of a printed poster. And because the WindoFlag® is exchangeable, it can be reused for many promotions and is a great advertising tool to help bring the shopp... more >

NEW! Clear Touch Protection on DeskWindo® PP Models


November 10, 2009 - After much research and development, FWI is proud to announce that as of November 1, 2009, all of the DeskWindo® PP models coming out of production will include Clear Touch Protection. Clear Touch Protection is a special coating that is applied standard to the top side of the window of all DeskWindo® PP models. Visit http://www.deskwindo.com/protection for more information.... more >

In-Store Marketing Beats Traditional Ads


October 21, 2009 - In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (Tuesday). Nearly a third (32 percent) of the 999 shoppers polled online in March said that in-store marketing is "very effective." Only 27 percent said the same about ads living outside of the store. The report, which is part three of the “Gone in 2.3 Seconds: Captur... more >

Thank you for visiting FWI at Pro9


September 2, 2009 - On behalf of all of us at FWI bv, we would like to thank you for taking time from your busy schedule to come and visit us at Pro9. Thank you too for your enthusiasm towards our products. The Pro9 show, which is the annual european promotional conference and trade show, was held at the Amsterdam RAI Convention Center from August 26-28, 2009. FWI bv once again presented Windo... more >

FWI Sponsors Jacobwoude Open


June 19, 2009 - FWI is once again proud to be a sponsor of the Jacobswoude Open, a golf tournament held each year in support of charitable organisation.

This year, the Jacobswoude Open supports the Melinda Foundation which provides humanitarian transportation of much-needed supplies to radioactive areas caused by the Chernobyl disaster in 1986.

Poll: 6 in 10 consumers make brand decisions in stores


Shoppers Respond Differently to Store Media June 18, 2009 -By Barbara Grondin Francella The way consumers respond to in-store promotional messages and media is changing, with traditional appeals losing some potency, according to the results of a new poll that surveyed 999 shoppers shortly after completing a shopping trip. The effectiveness of promotional messages depends on the age and g... more >

Great Results at GlobalShop 2009!


FWI bv along with our distributors from USA, Canada and Mexico presented both PromoDek® and Windo® poster displays at GlobalShop 2009, the industry’s biggest event for brands at Retail! As expected, attendence was down a little from last year, but the quality of leads were great. Another great opportunity to showcase all of our products and latest innovations including the all-new FloorCaster II w... more >

Despite Recession, People Size Up Brands In 2.3 Seconds


In the 2.3 seconds that most people spend on in-store brand decisions, it turns out they are more easily influenced than you might think. Just over 90% of shoppers make unplanned purchases, and "about 51% of them take place right in the aisle," Curt Johnson, SVP for the consumer industries division of Miller Zell, tells Marketing Daily. The Atlanta-based retail consulting company recently track... more >

Successful Showing at Japan Shop 2009


FWI along with its resellers in Japan had a very successful showing at Japan Shop 2009 held this year at the Tokyo International Exhibition Center "Tokyo Big Sight" from March 3-6. This was the first time that FWI has presented at Japan Shop to support their resellers and to increase brand exposure for both PromoDek® and Windo® poster displays. We would like to thank all of you who took the ... more >

In-Store Marketing Expo 2009 A Success!


On behalf of FWI and our resellers, we would like to thank all of you who visited us at the 2008 In-Store Marketing Expo in Las Vegas. This show gave us the opportunity to speak with our customers in person and the reactions were overwhelming. It was a very positive tradeshow enabling us to present both our product lines including Windo® poster displays and the PromoDek® modular floor display s... more >

Vision Tracking Instore - Measuring Instore GRPs


Presented by: Martin Kingdon - POPAI UK
Historically the marketing at retail industry has had no consistent metrics allowing the industry to be judged on a similar basis to other media. TV, radio, print, and even outdoor have all had accepted systems in place for many years and while these have evolved over time, each operates in a different way yet is equally recognized. Traditional... more >

FWI at In-Store Show, Las Vegas


FWI bv along with 5 resellers from Canada, USA and Mexico will be presenting both Windo® poster displays and PromoDek® at the In-Store Marketing Expo, the industry’s biggest event for brands at Retail! This event will be held at the Las Vegas Convention Center from November 13-14, 2008. Come and visit us at booth #209 and ask for your FREE DeskWindo® including 2009 calendar - while quantitie... more >

Floor advertising makes its mark at EuroSales


Floor advertising has come a long way since the early days of window displays. Floors and other surfaces are utilised as an advertising medium in order to promote brands. This is done by advertisers putting their logos literally in the aisles to influence consumers’ decisions as they look over their choices. Brightly colored logos are screened or projected on the flooring in order to grab the cons... more >

Windo® poster displays on TV!


FWI is excited to see that both the DeskWindo® and FloorWindo® were prominantly shown in several televised news reports about the Staatsloterij which is the state lottery in the Netherlands. Not only was this the largest jackpot ever in the history of the Dutch lottery totalling €25.000.000,00, but they also guaranteed a winner. Staatsloterij places the fully customised DeskWindo® A4PP’s and Fl... more >

New Windo® Website Launched


*FWI bv is proud to announce the launch of their brand new website. This new site has been completely redesigned and structurally improved to make navigation even easier. More product information, more images and an improved reseller area are some of the many improvements made.

Over 1.000.000 Windo’s®


FWI bv is proud to announce that to date we have delivered well over 1.000.000 Windo® poster displays to more than 45 countries. We would of course like to thank all of our sales partners who have made this great achievement possible for us and we’re looking forward to reaching the 2 million mark!

New EventWindo®


For those of you who had a chance to visit our stand at the EuroShop 2008 in Düsseldorf, you would have seen the prototype for the all-new EventWindo®. We’re excited to inform you that it’s now available and will be ready to ship in week 21. The EventWindo® is a really unique, creative and striking way for your customers to promote their brand during the next major event including the upcoming... more >

EuroShop 2008 a BIG Hit!


February 23 - 27, 2008. Düsseldorf, Germany. EuroShop 2008 was once again a very successful tradehow for FWI bv. More than 100,000 specialists attended the world's No. 1 event for retail and its partners in Düsseldorf from February 23-27, 2008. It was a very positive tradeshow enabling us to promote both our product lines including Windo® poster displays and PromoDek® on a large scale and... more >

Drugstore retailer chooses for FloorWindo


The Netherlands largest drugstore retailer chooses for FloorWindo®. FWI bv is proud to announce that Kruidvat, the largest drugstore retailer in the Netherlands has chosen for the FloorWindo® exchangeable poster display to launch their floor advertising campaign. POS Factory of Roosendaal, the Netherlands orchestrated the Kruidvat deal totaling over 3.000 FloorWindo® Next Generation 4A4’s. “All ... more >
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